SEO, now what on earth is that? SEO stands for Search Engine Optimization. SEO is the process of improving the visibility of a website or a web page. How does SEO help? Before we understand that we need to understand a bit about how the search engines work, search engines use many algorithms known as search algorithms to search for what a user wants. These algorithms primarily search for keywords that the user wants to search for, after searching for these keywords the search engine removes all the pages without these keywords. The second step which the search engine takes is to rank the website and web pages in order of their relevance. After doing this it runs a few more algorithms and voila there are the results you wanted. Here SEO plays a great role for a website, what SEO tells a content writer is to use as many related keywords as possible in an article or a blog. As already mentioned a search engine looks for keywords in an article posted on a website.
What does SEO offer?
It improves the search engine friendliness of a website.
It improves the ranking of a website for a long period.
Knowing what is SEO and How does it work, we come across a rather important question, why does an I.T. industry need SEO? An I.T. industry will mandatorily have a website of its own and will surely have a lot of stuff in it, consider this I.T. industry be named “Z”, but when a user wants to search for a website using some keywords and there are companies listed from A to Z with the same keywords so in order to rank up “Z” ought to have more articles with the same keywords. SEO is considered as a much better way than advertising a website on organic search engines (that is unpaid).
Hence SEO services are the need of the hour for the IT industries. Alongside SEO services a large organization also requires ORM. ORM stands for Online Reputation Management. ORM is required to flush the negative content about an organization by bombarding the internet with positive content about the organization. Online Reputation Management services are therefore very important for the IT industries. As an organization grows there are people who most of the times criticize the organization in spite of the good working of the organization. In order to flush that negative content, we use Online Reputation Management services.
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