Be it small or big, rich or poor, teacher or student or any damn person or entity is striving to have a reputation for themselves. So what exactly is this Reputation? It’s basically what others perceive of you, or in simple term what they think of you? Are they happy, sad, not concerned, what do they feel when you are present in front of them?
Every company, product or person is trying its best to have a reputation which is acceptable and tries everything possible for striving this “reputation”. So, why does one lag themselves in an Online medium? Online reputation is what people think of your product or service when they see it online, and building this reputation or status online and thriving every possible way to develop is Online Reputation Management which is of importance to every Digital marketing agency.
Every company, product or person is trying its best to have a reputation which is acceptable and tries everything possible for striving this “reputation”. So, why does one lag themselves in an Online medium? Online reputation is what people think of your product or service when they see it online, and building this reputation or status online and thriving every possible way to develop is Online Reputation Management which is of importance to every Digital marketing agency.
Some of the simple ways of ORM are:
1. Exist Online where your audience can find you easily, you have to be present.
2. Always be available for your customers.
3. Be interactive, be it a positive or a negative feedback or comment, always respond humbly and be accepting them warmly.
4. Keep them engaged, make sure you make content which is of importance to the viewers and they need you online.
5. Make your content, design, app, or the device of reaching you ‘user-friendly’, which is well accepted and its usage is not a problem to the viewers.
6. Share your company’s details, like important days, milestones, celebrations, employees, a product for your customers so they feel connected with your brand.
7. Show them your achievements and compliment them on theirs, make it a two-way communication.
Once it’s done it can benefit a company in ways like:
1. An audience is always happy with you and prefers staying longer.
2. Continue to buy your product.
3. One negative experience doesn’t make them against you or stop using your product in any way.
4. Are eager to listen to your feedback, news, updates, or any sort of association.
5. Become a brand evangelist for your product which directly affects your word of mouth.
After seeing the ways of ORM and its advantages, but not doing an ORM or not being in touch with your customers or viewers can affect your brand negatively in some of the following ways which the top online management companies have analysed:
1. Audience feels neglected.
2. They feel angry, and come out with even more negative feedback which doesn’t just remain till online medium, but also a word of mouth.
3. Start to buy your competitors product, and drop you permanently.
4. Become a brand evangelist for your competitor’s product, in an attempt to be recognized.
So, have you done your ORM yet?
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