There is a general perception that artificial intelligence will replace jobs with robots: a threat to our civilization. Well, let’s keep the geek myth aside! The core of advertising is storytelling; that which cannot be replaced by AI. But AI is here to help, not destroy.
What makes AI so versatile and helpful is its machine learning attribute: a subset of artificial intelligence that enables machines to access data and learn themselves, rather than being explicitly programmed. This really opens up a world of possibilities for industries; including the advertising channel.
What makes AI so versatile and helpful is its machine learning attribute: a subset of artificial intelligence that enables machines to access data and learn themselves, rather than being explicitly programmed. This really opens up a world of possibilities for industries; including the advertising channel.
The benefit of AI is not in just using it, but in how you use it. Many artificial intelligence marketing companies have integrated AI in their strategies to accelerate the process and enhance performance. Some of the key areas of application include: dynamic segmentation of target audience and pinpoint targeting of profile preferences, optimizing campaigns and increasing ROI through split tests, curating cognitive content to cut through the bulk of content on the internet, use of analytics to optimize ad spends, ad fraud prevention, enhanced data analysis and effective implementation to gather insights on harvested data; the benefits are limitless.
But one of the most underrated applications of AI is its potential to eliminate time-consuming tasks such as gathering leads, data analysis, and building email workflows. With marketing automation tools, tasks that take days and months can be done in, perhaps moments. Wouldn’t that save you much time and money? With tedious grunt works being taken care of, now you spend more time enhancing content, campaigns, and strategies.
Although artificial intelligence can immensely help scale up content efficiency, it cannot replace humans, for creativity harbors on emotional intelligence and subjective reasoning: something which humans alone are capable of producing.
However, certain processes in the advertising field might change drastically. What we can expect in the coming times is a drastic change in how our pipelines work, changing the relationship between advertising and AI, and most importantly the way we interact with our target profiles.
Although artificial intelligence can immensely help scale up content efficiency, it cannot replace humans, for creativity harbors on emotional intelligence and subjective reasoning: something which humans alone are capable of producing.
However, certain processes in the advertising field might change drastically. What we can expect in the coming times is a drastic change in how our pipelines work, changing the relationship between advertising and AI, and most importantly the way we interact with our target profiles.
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