A programmatic digital marketing platform is a latest technique in the world of digital media which, execute and measure the digital strategy to help create a successful online presence for the business or organization over the real and online world.
The one and the major side of programmatic online advertising agency is the supply-side of programmatic, and the on the opposite side is the demand side of programmatic. In programmatic as in basic principle of theory, there is two things supply and demand. On the side of demand what we have the buyers, people who in this case need traffic for their campaigns. Buyers or the demand side consists of a few players:
The one and the major side of programmatic online advertising agency is the supply-side of programmatic, and the on the opposite side is the demand side of programmatic. In programmatic as in basic principle of theory, there is two things supply and demand. On the side of demand what we have the buyers, people who in this case need traffic for their campaigns. Buyers or the demand side consists of a few players:
• Advertiser – In most of the cases the advertiser simply buys directly via a demand side platform, by-passing the agency or independent trade desk. Ultimately, they are the source of all demand in a programmatic digital marketing platform ecosystem.
• Agency Trade Desk (or Independent) – they are usually part of a holding company and usually buy for the clients of the holding company.
• DSP (Demand Side Platform) – The platform which is used mainly by trade desks and advertisers to buy traffic for their campaigns.
There are many other ways too through which the digital marketing is changing with the prospects of latest and advanced techniques.
• Agency Trade Desk (or Independent) – they are usually part of a holding company and usually buy for the clients of the holding company.
• DSP (Demand Side Platform) – The platform which is used mainly by trade desks and advertisers to buy traffic for their campaigns.
There are many other ways too through which the digital marketing is changing with the prospects of latest and advanced techniques.
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